Failed Kickstarter

Reflections on a Failed Kickstarter Campaign

Team Era Zero Waste put blood, sweat and tears into their recent Kickstarter campaign, hoping to grow their community of early adopters and collect enough money to fund their first production of its self-care products that comes from nature and disappears in nature. From building a pre-campaign email list, reaching out to hundreds of journalists…


Breaking Down Mobile Health

For the sake of this article and comparing solutions, we make the distinction between Wellness and Clinical Healthcare. For the healthy person, personal wellness products are smartphones, apps and smart wearables. For those with chronic conditions, there is a myriad of connected devices at home that measure environmental factors, weight, menstrual cycles, medication adherence, and devices that are passively, quietly and continuously measuring vital signs just as a team of clinicians would be listening to the patient in a hospital.