A while ago, we noted down some helpful marketing tips for new ventures that are looking to get their name out there. Because that post focused on the more practical bits of how to craft and refine messaging, we thought it might be a good idea to talk a little more on who that messaging…
Among the many challenges of running a new company is the tricky matter of personnel. The product may be fantastic in principle, but without the right people behind you, it will cripple your company’s ability to get things done on time and deliver on your goals. So, how do you make sure the new team…
The majority of startups fail. For every success story of garage-born ideas that rise to billion-dollar enterprises, there are hundreds of companies that just didn’t work out and had to shut their doors. With the landscape so full of ruthless competition, founders need to be ready to adapt their business to changing market conditions. The…
It’s not news that climate change is the biggest threat to the globe. Rising average temperature, extreme weather events, shifting wildfires, rising seas, and migration are impacts we all face. While all these changes are moving to an extreme, the progress on tackling these threats hasn’t showed sufficient gains. Climate change not only needs action,…
Whether you are meeting an accelerator like ourselves, a VC, or later stage investors, you’ll hear the term ‘pitch deck’ being thrown around a lot. A pitch deck is a Keynote, PowerPoint, or some other visual presentation which gives an overview of your business plan. But that leaves some questions hanging: namely, what should you…
So you’ve got the next hot product set to shake up an industry and change lives for the better. Brilliant. But how do you go about getting your name out there and start attracting users? As you very well know, the competition for attention is intense. From your first waking moment till the minute your…
Artificial intelligence (AI), a term buzzing from its immense potential to transform industries and redefine how we live, work, and think. But, as you may have noticed, we are still far from the hyperbolized visions of the super AI that can undertake complex analytical jobs and form genuine relationships with human beings. So where are…
We here at AtomLeap are really excited to introduce the latest team to join our accelerator, Hearable Labs. Now, much of the attention within the augmented reality space falls on the visual aspects of how we can manipulate what we see. Yet, sight and sound go hand in hand — so Hearable Labs is developing the auditory…
We’ve spent some time since the beginning of this year thinking about what kinds of tech trends 2019 might hold in store for us. While there will be plenty of spectacular innovations coming ahead— it is one thing to write about singular breakthroughs, and another to look at the macro trends they might represent. Without…